Media Companies

My assigned major media company was NBC universal and the minor, DreamWorks Animation, which is owned by NBC universal too. That is a common concept. When a large film studio owns many other smaller film studios. So there are only 5-6 companies that own about 90% of the media market shares. These were usually established many years ago and have a complex history. For example, Universal Films was created in 1912 and NBC in 1926, which actually is the first permanent radio network in the U.S. And then NBC Universal was born on May 12, 2004, when NBC and Vivendi Universal Entertainment merged. At this point both companies had acquired many smaller companies and would only grow larger.

In addition, even though the major media companies are similar in many ways, they are different in that they have specific genres, not drifted away from. For example, Disney specializes in creating characters while Universal focuses on action and blockbuster films. This way, the audience has expectations for a film when it gets released because of the company producing it.